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How we increased ads-to-cart value by +642K
Project Overview
A clothing and fashion brand engaged the digital marketing services of Boost Marketing Agency to enhance qualified traffic, inbound leads, and sales across relevant channels.
In pursuit of the client's objectives, Boost honed in on three key strategies: 1) search engine optimization (SEO), 2) pay-per-click (PPC) marketing, and 3) paid social media advertising. Through these efforts, we successfully positioned 50 percent of their keywords within the top 5 rankings and achieved a remarkable 820.2 percent surge in total traffic, coupled with a substantial 324.1 percent increase in sales leads.
The paid strategies implemented by Boost also yielded impressive outcomes, translating to an approximate $137K purchase conversion value and a noteworthy $642K adds-to-cart value for the client.
Project Execution
Facing challenges ranging from duplicate links and inconsistent link placements to missing/incorrect location data and an unoptimized ad account, the client presented a set of obstacles that demanded our attention to exceed anticipated results.
The digital marketing team at Boost collaborated closely to elevate the company's add-to-cart conversion and streamline budget spending for greater efficiency. Our strategies included:
- Conducting thorough website and advertising audits
- Implementing on-page SEO adjustments based on initial audit findings
- Devising a paid digital strategy encompassing Google Ads and social media to boost traffic and attract relevant leads
- Employing negative keywords, experimenting with match types, and increasing long-tail keyword budgets to enhance Google Ads quality scores
- Collaborating on an organic content plan for social media and SEO-enhancing blog themes
- Establishing branded search campaigns
- Strategically allocating budget to prioritise high-return and engaging social channels and tactics
- Launching advertising campaigns with a focus on brand awareness, traffic, and follower growth
- Utilising lookalike audiences and retargeting campaigns
- Conducting a Shopify integration audit
- Addressing Shopify issues through multiple client calls
- Optimising the ad account specifically for eCommerce
- Reconstructing ad campaigns
Project Result
+$137K
+820.2%
+$642K
+324.1%
Prior to partnering with Boost, the client had achieved a mere 17 website purchases. Through the establishment of new campaigns and the exploration of additional revenue avenues, we maximised their potential reach, resulting in exponential growth.
Furthermore, Boost's SEO endeavours led to a 324.1 percent year-over-year (YoY) surge in leads.
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