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How we increased website purchase value by +322%
Project Overview
A professional oven brand sought the paid advertising services of Boost Marketing Agency following a dissatisfactory experience with a previous agency.
Since assuming control of the client's paid advertising campaign, Boost has played a pivotal role in delivering consistent growth for the company. Our collaborative efforts in paid social and PPC marketing yielded impressive results, including a remarkable 322.13 percent increase in website purchase value, a substantial 153.93 percent growth in website purchase return on ad spend (ROAS), and an impressive 191 percent increase in adds-to-cart value.
The client's primary objective was to realise a return on investment (ROI) from their social media ads with a clear strategic approach. Boost successfully met this goal and continues to adopt a full-funnel approach to achieve higher ROAS.
Project Execution
Given that the client operates in a competitive market with higher-priced products, establishing trust with their target audience was a gradual process. Initially, we conducted an audit of their checkout process to understand the significant gap between adds-to-cart value and purchases.
The results highlighted inefficiencies and a lack of user-friendliness in the client's checkout process, particularly on mobile, which accounted for the majority of ad traffic.
To overcome these challenges, our paid advertising team implemented a comprehensive full-funnel strategy, incorporating:
- Testing various audiences and creative options to acquaint new audiences with the brand.
- Building quality audience sizes.
- Launching seasonally relevant ad refreshes aligned with product suitability.
- Creating highly targeted ads aligned with and surpassing the brand’s social media goals.
- Adjusting the budget to prioritise high-performing ads.
- Continuous ad optimizations and engagement monitoring.
- Incorporating the client’s frequent promotions and free shipping offers in the ads.
- Scaling by allocating about 20 percent of the ad spend budget to the most successful campaigns.
- Furthermore, we optimised the client’s checkout process by making account creation optional and offering multiple checkout methods.
- Boost's meticulous paid advertising strategy successfully narrowed the gap between abandoned checkouts and conversions, secured abandoned checkouts, and significantly increased the Return on Ad Spend (ROAS) for the client.
Project Result
+27k
+154%
+204k
+322%
Prior to engaging with Boost, the client's former agency generated negative Return on Ad Spend (ROAS) without implementing any strategy or yielding results across their services. Additionally, the client faced a significant challenge of numerous abandoned checkouts stemming from a lengthy checkout process.
Upon implementing a full-funnel strategy and regularly refreshing and testing new ad formats, including catalogue and instant experience ads, we not only reversed the negative ROAS trend but also achieved a higher Return on Investment (ROI) and delivered remarkable results for the client.
Furthermore, the client experienced a substantial month-over-month (MoM) surge in purchases, purchase value, and Return on Ad Spend (ROAS).
As the client's monthly performance gained momentum, resulting in a significant uptick in sales and a 2.52 ROAS, we strategically escalated the budget towards optimising for conversions. This approach not only boosted conversions but also led to a reduction in the cost per acquisition (CPA).
In just six months, Boost achieved an extraordinary 763.64 percent increase in ROAS, an impressive 3,700 percent surge in purchase growth, and a remarkable 954.81 percent increase in purchase value.
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