This Information Technology client operates across multiple locations in the United Kingdom, United States, and the UAE.
Despite having an in-house marketing team and an external marketing advisor overseeing the company's SEO campaign, the client found itself lagging behind as competitors surged ahead. The client had previously relied solely on paid banner advertising and freelance platforms for advertising.
Recognising the imperative to strengthen its online marketing endeavours, the client joined forces with Boost Marketing Agency to enhance lead generation through organic search and pay-per-click advertising.
The initial objectives included elevating the client's organic search results, improving its conversion rate, and enhancing its Google reviews, aiming for a higher than 3.5 average star rating.
After 12 months of implementing the SEO and PPC strategy, Boost successfully propelled the client to achieve a historic 20% conversion rate since the initiation of the campaign.
Boost's SEO audit uncovered ample opportunities for paid search and on-site enhancements. Our primary focus centred on amplifying the client's on-site technical SEO, local citation management, domain linking, content development, review acquisition, and link-building strategies.
By aligning the client's core objectives with the interests of their target audience, we crafted a robust online marketing strategy that encompasses:
Consistency has played a pivotal role in maintaining a robust relationship with the client. Boost's continuous efforts in local optimisation have enabled the client to rank for local terms across its locations. The combined approach of managing local listings and creating fresh Google Business content has proven to be a success for them.
Boost's content development strategy plays a pivotal role in both its SEO and paid search initiatives, with a primary emphasis on achieving high rankings for location-based keywords.
In tandem, we have implemented a Google Ads pay-per-click marketing campaign strategically targeting high-intent searches related to the client's services. Our PPC strategy encompassed:
To ensure the alignment of the client's business strategy, Boost's SEO specialists have established key performance indicators (KPIs), including metrics such as contact form submissions, organic search traffic, and phone calls. The outcomes have been noteworthy, with a substantial enhancement in the client's website traffic, a reduction in cost per lead, and a significant increase in the number of new leads generated.
Boost's robust lead generation strategy and paid search marketing campaign have proven instrumental in driving phone calls and appointment bookings from high-intent searchers.
- Average CPC: Increased by 9%
- Conversions: Grew by 18%
- Conversion Rate: Improved by 4%
- New Users: Surged by 61%
- Returning Users: Increased by 34%
- Clicks: Rose by 13%
- Impressions: Saw a 14% increase
- Organic (SEO) Traffic: Soared by 70%
Boost's continuous SEO efforts delivered impressive outcomes:
- Organic Sessions: Up by 24%
- Overall Sessions: Increased by 29%
- AWR Keyword Visibility: A remarkable surge of 2,632
- Top 5 Keywords: Expanded by 54
Overall, Boost's on-page optimisation has been a major driver of site traffic, with a 69.8% increase in sessions and an 84% boost in new users. Direct traffic has contributed to a 48% increase in site visits, with 56% being new users. Referral traffic, on the other hand, has led to an 84.5% surge in the number of sessions, with 91% being new visitors.
Since the launch of the PPC campaign, the client has garnered nearly 11,300 clicks, 2,326 conversions, and 3,829 phone calls from the Google Ads channel.
- Clicks: A substantial increase of 55%
- Conversions: A remarkable surge of 212%
- Average Cost-Per-Click: Reduced by 5%
- Average Cost-Per-Conversion: Decreased by 53%
- Click-Through Rate: A notable increase of 155%
- Conversion Rate: A significant rise of 101%
The client continues to entrust Boost with both the current and ongoing marketing strategy.