Information Technology

How we super charged monthly leads by +557% for a client

Services used:
Pay Per Click (PPC) Marketing
Online Reputation Management
Search Engine Optimisation (SEO)

Project Overview

This Information Technology client operates across multiple locations in the United Kingdom, United States, and the UAE.

Despite having an in-house marketing team and an external marketing advisor overseeing the company's SEO campaign, the client found itself lagging behind as competitors surged ahead. The client had previously relied solely on paid banner advertising and freelance platforms for advertising.

Recognising the imperative to strengthen its online marketing endeavours, the client joined forces with Boost Marketing Agency to enhance lead generation through organic search and pay-per-click advertising.

The initial objectives included elevating the client's organic search results, improving its conversion rate, and enhancing its Google reviews, aiming for a higher than 3.5 average star rating.

After 12 months of implementing the SEO and PPC strategy, Boost successfully propelled the client to achieve a historic 20% conversion rate since the initiation of the campaign.

Project Execution

SEO

Boost's SEO audit uncovered ample opportunities for paid search and on-site enhancements. Our primary focus centred on amplifying the client's on-site technical SEO, local citation management, domain linking, content development, review acquisition, and link-building strategies.

By aligning the client's core objectives with the interests of their target audience, we crafted a robust online marketing strategy that encompasses:

  1. Evaluation of the client's current keyword ranking for targeted terms
  2. Acquisition of high-quality, on-topic links from niche directories and sites
  3. Implementation of guest posting and blog commenting strategies
  4. Conducting local competitor research and link analysis
  5. Syndication of content
  6. Analysis of backlink health
  7. Optimization for local SEO
  8. Ensuring consistency in Name, Address, and Phone Number (NAP) listings across online directories
  9. Creation of new blog articles based on industry trends
  10. Development of Google Business posts for each location

Consistency has played a pivotal role in maintaining a robust relationship with the client. Boost's continuous efforts in local optimisation have enabled the client to rank for local terms across its locations. The combined approach of managing local listings and creating fresh Google Business content has proven to be a success for them.

PPC

Boost's content development strategy plays a pivotal role in both its SEO and paid search initiatives, with a primary emphasis on achieving high rankings for location-based keywords.

In tandem, we have implemented a Google Ads pay-per-click marketing campaign strategically targeting high-intent searches related to the client's services. Our PPC strategy encompassed:

  1. Establishing a new account architecture
  2. . Conducting comprehensive keyword research
  3. Budgeting for the PPC campaign
  4. Targeting existing high-performing devices and keywords
  5. Crafting compelling and updated ad copy
  6. Ensuring the proper implementation of conversion tracking

To ensure the alignment of the client's business strategy, Boost's SEO specialists have established key performance indicators (KPIs), including metrics such as contact form submissions, organic search traffic, and phone calls. The outcomes have been noteworthy, with a substantial enhancement in the client's website traffic, a reduction in cost per lead, and a significant increase in the number of new leads generated.

Project Result

+577%

Monthly Leads

+393

New Positive Reviews

+212%

Ad Conversion

+155%

Click-Through Rate

Boost's robust lead generation strategy and paid search marketing campaign have proven instrumental in driving phone calls and appointment bookings from high-intent searchers.

Over the course of 12 months, our SEO campaign has yielded the following results:

- Average CPC: Increased by 9%

- Conversions: Grew by 18%

- Conversion Rate: Improved by 4%

- New Users: Surged by 61%

- Returning Users: Increased by 34%

- Clicks: Rose by 13%

- Impressions: Saw a 14% increase

- Organic (SEO) Traffic: Soared by 70%

Boost's continuous SEO efforts delivered impressive outcomes:

- Organic Sessions: Up by 24%

- Overall Sessions: Increased by 29%

- AWR Keyword Visibility: A remarkable surge of 2,632

- Top 5 Keywords: Expanded by 54

Overall, Boost's on-page optimisation has been a major driver of site traffic, with a 69.8% increase in sessions and an 84% boost in new users. Direct traffic has contributed to a 48% increase in site visits, with 56% being new users. Referral traffic, on the other hand, has led to an 84.5% surge in the number of sessions, with 91% being new visitors.

Since the launch of the PPC campaign, the client has garnered nearly 11,300 clicks, 2,326 conversions, and 3,829 phone calls from the Google Ads channel.

Additionally, our ongoing PPC efforts have resulted in:

- Clicks: A substantial increase of 55%

- Conversions: A remarkable surge of 212%

- Average Cost-Per-Click: Reduced by 5%

- Average Cost-Per-Conversion: Decreased by 53%

- Click-Through Rate: A notable increase of 155%

- Conversion Rate: A significant rise of 101%

The client continues to entrust Boost with both the current and ongoing marketing strategy.

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