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How we increased conversions for our client by 34%
Project Overview
The provider of storage solutions specialises in offering a range of services including seasonal storage, load reworking, cross-docking, as well as both short- and long-term storage options. To enhance its online presence and attract more business, the company partnered with Boost, leveraging their expertise in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to refine its website's effectiveness and boost lead generation and conversion rates.
By implementing a robust local search strategy, refining the website content, and employing strategic paid advertising campaigns, Boost has successfully driven a 34% uplift in the company's conversion rates, coupled with a significant 25% reduction in the cost per acquisition (CPA).
Project Execution
The client articulated specific demands upon approaching Boost: prompt responses within one to two business days and regular progress reports and interactions. They selected Boost for its reputation as a digital marketing agency that contributes innovative concepts and resolutions, not merely execution, with a clear focus on discernible business expansion.In collaboration with the client, we diligently ensured that all marketing initiatives corresponded with their ambitions. Our approach to their SEO and PPC marketing strategies included:
Search Engine Optimisation
In the beginning, the website faced technical and on-page SEO challenges. There was a shortage of content, and the existing content lacked optimization for potential keywords. We addressed and resolved all technical and on-page SEO issues, optimising the content across all storage service pages. Additionally, we rectified major issues related to the theme and improved page speed.
Pay-Per-Click Advertising
Initially, the account utilised a manual bid strategy to control costs. However, we transitioned to automated bidding to optimise lead generation. Additionally, a dynamic search ads campaign was implemented to identify negative phrases for inclusion across the entire account
Project Result
+34%
-25%
+27%
-5%
Our client offers a diverse array of services, necessitating comprehensive on-site optimization and the implementation of dynamic search ads campaigns to encompass all pertinent search queries. This approach has enabled us to identify and integrate negative keywords throughout the account, thereby enhancing the site's presence in local search outcomes.
The synergy of our SEO and PPC strategies has yielded significant annual growth:
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