.svg)
.png)
How we increased this client's conversion rate by 89%
Project Overview
A company specialising in portable stall rentals for events sought the assistance of Boost Marketing Agency to enhance online orders and achieve a measurable return on investment (ROI).
Given the industry's inclination towards phone orders, our PPC experts suggested employing CallRail for efficient lead management and accurate sales data collection. In just six months, Boost successfully facilitated a remarkable 203% surge in phone calls and an 89% enhancement in the conversion rate for the client.
Project Execution
- We emphasised the significance of tracking and proposed the use of call-only ads to tackle the client's challenges. Initially, we established an Excel spreadsheet where the employee handling calls manually inputted call details and assessed their quality.
- Subsequently, we recommended the adoption of CallRail, a call-tracking software, to reduce the recurrence of calls from the same individuals through the ads. This transition enabled the integration of sales values into the account, leveraging return on ad spend (ROAS) as a metric for a lead generation account and Google's value-based bid strategies. Consequently, our ability to track calls improved significantly, allowing us to feed data into Google Ads for optimised conversions.
- Testing played a crucial role in the initial PPC phase, especially as the client sought expansion into new locations. Thorough research on each potential location guided our decision on which locations to launch first. This approach facilitated a deeper understanding of effective campaigns and PPC strategies, which we then implemented across various campaigns and geographic locations as the business expanded.
Project Result
+203%
+89%
-71%
+8%
We assessed the client's existing performance to define suitable objectives and implement marketing strategies grounded in data. Given the absence of Google Ads account data, our PPC marketing experts established a new account to gauge the client's ad performance. Furthermore, the company's website wasn't transmitting any traffic data to Google Analytics. To rectify this, our team conducted an account audit to ensure accurate setup of all tracking and conversion elements.
The outcome of Boost's data-driven paid advertising approach was substantial: an 8% surge in click-through rate (CTR), a remarkable 71% reduction in cost-per-acquisition (CPA), and an impressive 203% increase in phone calls
Ready to boost your revenue?
.png)
More case studies
.png)
.png){kind=icon}
.png)